Use Internet marketing to attract lifetime customers, grow sales, and increase profits.

Online Marketing Reduces Your Costs. 

Did you know that 74% of people use their smartphones and other mobile devices when shopping? This means that 74% of consumers search for their favorite products online. Not only that but, Forbes contributor, Cheryl Conner, reports that, in 2007, 91% of consumers admitted they did not let their mobile devices out of their sight…ever! Through online marketing, you can be selling your products to at least 74% of your target market 24 hours a day 7 days a week. Moreover, this number is sure to grow as your customers discover the power of technology. 

Therefore, not only can you enjoy marketing to a very broad audience, by marketing online, you save on other marketing costs as well. Examples include eliminating print and distribution and significantly reducing customer-service costs. This goes to show that businesses are recognising the power of internet marketing. In this post, we will discuss how online marketing strategies have helped business owners cut costs, attract lifetime customers, grow sales, and increase profits. 

Track how well your campaigns work through Internet Marketing. 

With online tracking, valuable information about your target markets is at your fingertips. First, you can see exactly how many people view your ads when they search for your niche online. Then, you can figure out how many of those people actually click on your ads. This can help you figure out the best advertising avenues to reach your customers. Next, you can track how many of the people who clicked on your ads actually bought something from you. As you compare campaigns, you learn what works and what does not. 

In addition, Entrepreneur contributor, Richard Stokes, explains that online marketing helps you know your competitors. Because your competitors most likely post blogs, videos and social media posts, you can monitor their marketing strategies. For instance, by following their social media pages, you can learn what customer needs they are not meeting by reading customer complaints. Then, you can design your products or services to meet those needs before your competitors do, increasing your market share as customers buy your products instead.

Online Marketing Increases Customer Loyalty

Through blogs, social media, and your website, you can interact with your customers in ways never before possible. By posting questions on your social media pages, for instance, you ask your audience to engage in a two-way conversation, making them feel like they have a positive relationship with your business. For instance, when you post helpful blog posts to provide information that will meet their needs, in your customers’ eyes; you turn your relationship into a give-and-take one, not just a take one. Moreover, as they provide feedback to your posts, they become participants in shaping your business. This sense of ownership helps to build loyalty. When you show your customers that you care by engaging them, responding to their feedback and providing them with valuable content, you are more likely to get the same sentiment in return.

So, start discovering online marketing and learn about your customers and your competitors, develop a loyal and broader customer base, and enjoy the cost savings while you are at it!  

About Abercorn Digital 

Abercorn Digital delivers value for our clients in any digital format, across all platforms, 

delivering world-class marketing solutions.

Our digital services currently address eight key areas, internet marketing, website design

and implementation, search engine optimisation, online video marketing, pay-per-click management ,  social media marketing,  remarketing and reputation management. 

For quality leads, maximum profits and higher sales, contact our friendly experts  via hello@abercorndigital.co.uk .