By using our pay per click advertising and management services, you will save money and will see a greater return on your investment. We will come up with the smartest strategies and will be vigilant 24/7 to make sure real time adjustments can be made for your benefit.

When you hire us for PPC advertising and management, we make sure your ads are placed for the right keywords at the right SERPs. Our packages are extremely affordable, and we ensure that a high amount of smart traffic is sent your way.

Pay Per Click (PPC) Advertising is the most effective way of gaining immediate traffic to your website. You pay the search engine to advertise your website along with organic searches keywords, and you pay for every visitor they send your way. Although it can be a profitable arrangement, without our advice and knowledge it can easily backfire and result in losses if your website has a high bounce rate and the visitors do not buy your products and services.

With the help of our Pay-Per-Click Advertising and Management Service (PPC), you can reduce costs and increase profits by targeting the right keywords and making sure that search engines send the right traffic to your website. Our PPC campaign management services are the best in the industry, and are highly effective for organisations of all types and sizes.

We offer a comprehensive package with a complete set of services related to PPC advertising. We will cater to every aspect of your PPC campaign from keyword research to tracking and reporting the progress of the campaign. Every tactic and strategy we use is aimed at winning you smart traffic that has a high probability of conversion.  

We Will Help You Reduce Costs for PPC Advertising

Do you have a limited budget? Are you spending too much on pay per click advertisements? We can help you reduce costs.

The cost per click (CPC) depends on the accuracy of the keywords you are targeting. When starting a PPC campaign, it is a natural inclination among most business owners to go for the most popular keywords. Such keywords cost more and have greater competition. However, targeting keywords that are rarely searched by your target market is not an alternative, you need to find the right balance and that can only be achieved through extensive keyword research and market knowledge. That is where we can help.

When determining the objectives and strategy of your PPC campaign, we will perform thorough research on your target market and their browsing and buying trends. We will also perform keyword research and will come up with a strategy that reduces costs. We will also ensure that you get the maximum possible ROI by implementing strategies that will help improve your conversion rate. Our holistic approach to pay per click advertising ensures on-going monitoring and we can make changes to the strategy when needed during the campaign. 

Whether you are looking for a PPC advertising campaign to improve your visibility and to boost sales, or you want to go for a long-term campaign, we offer customised solutions that will cater to you every requirement.

Our Approach to PPC Management

We offer a complete set of services when it comes to PPC campaign management. We follow a step-by-step process when working on a pay per click advertising project. The process is as follows:

Determining Objectives

During the first phase, we determine objectives for the campaign. This is where we set realistic and measurable goals, set targets, discuss budget, and define the results you want to achieve from the campaign.

Keyword and Market Research

After determining objectives, we start performing extensive research on the keywords and phrases most relevant to your industry and the online trends of your target market. This allows us to gain rich data about your target market and target keywords.

Forming a Strategy

Once we have set goals and have enough data about the keywords and target market, we form a strategy and start targeting ad groups of relevant search phrases.

Writing Copy for Your Ads

Our copywriters write a targeted copy for your ads and improve your click through rates dramatically. The copy we use attracts smart traffic, i.e. people who are in the market for products and services similar to yours.

Tracking and Reporting

We use the best analytic tools and tracking software to observe and report the PPC campaign. With the help of consistent tracking, we observe outcomes of the strategy and make changes to aspects of the strategy that need improvement. 

We use free analytical tools and tracking solutions for clients with a limited budget, and paid solutions for automated analytics and bid management for clients that require advanced services. The analysis and reports allow for further optimisation, thus improving your return on investment. 

Optimisation and Bid Management

We perform continued optimisation in PPC campaigns and perform bid adjustments both manually and automatically. We test and trial the ad copies being used, and keep adjusting our strategy about keywords and phrases as needed. For short term campaigns, there may not be enough opportunity for ongoing bid management and optimisation, but in long term projects, this process can make or break a PPC campaign.

About Abercorn Digital 

For help, support or advice from on how our Pay-Per-Click Advertising & Management  can transform your business. Contact us for quality leads, maximum profits and higher sales or email us at marketing@abercorndigital.co.uk 

© Abercorn Digital 2021 - Experts in Pay-Per-Click Advertising & Management